Positive Accounting Theory

We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact [email protected] org. American Accounting Association is collaborating with JSTOR to digitize, preserve and extend access to The Accounting Review. http://www. jstor. org THE ACCOUNTING REVIEW Vol. 65, No. 1 January 1990 pp. 131-156 Positive A Accounting Year Theory: Ten Perspective Ross L. Watts and Jerold L. Zimmerman University of Rochester ABSTRACT: This paper reviews and critiques the positive accounting literature following publication of Watts and Zimmerman (1978, 1979).

The 1978 paper helped generate the positive accounting literature which offers an explanation of accounting practice, suggests the importance of contracting costs, and has led to the discovery of some previously unknown empirical regularities. The 1979 paper produced a methodological debate that has not been very productive. This paper attempts to remove some common misconceptions about methodology that surfaced in the debate. It also suggests ways to improve positive research in accounting choice.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!

order now

The most important of these improvements is tighter links between the theory and the empirical tests. A second suggested improvement is the development of models that recognize the endogeneity among the variables in the regressions. A third improvement is reduction in measurement errors in both the dependent and independent variables in the regressions. T is more than a decade since our two papers, “Towards a Positive Theory of the Determination of Accounting Standards” and “The Demand for and Supply of Accounting Theories: The Market for Excuses” were published in The Accounting Review.

The intervening time allows us to look back on these papers and the ensuing literature with some perspective. The two papers were controversial ten years ago and remain so today. The papers (primarily Watts and Zimmerman 1978) contributed to a literature that has uncovered empirical regularities in accounting practice (Christie forthcom ing; Holthausen and Leftwich 1983; Leftwich forthcoming; Watts and Zimmer man 1986). The empirical regularities have been replicated in different settings I Financial support was provided by the John M.

Olin Foundation and the Bradley Policy Research Center at the University of Rochester. The comments of Ray Ball, James Brickley, Andrew Christie, Linda DeAngelo, Robert Hagerman, S. P. Kothari, Richard Leftwich, Tom Lys, Clifford Smith, Jerold Warner, and Greg Whittred are gratefully acknowledged. We thank William Kinney for encouraging us to pursue this project. An earlier version of this paper was presented at the Accounting Association of Australia and New Zealand, July 4, 1989, Melbourne, Australia. Manuscript received May 1989.

Revision received September 1989. Accepted September 1989. 131 132 The Accounting Review, January 1990 (Christie forthcoming) and it is clear there is a relation between firms’ accounting choice and other firm variables, such as leverage and size and the signs of the relations are mostly consistent across studies. Positive accounting research guided the search for the empirical regularities and provided explanations for them. To date, there are no systematic alternative sets of explanations for those regularities articulated and tested in the literature.

Further, the literature has moved beyond the first simple exposition of the theory in the 1978 paper. The explanation for accounting choice is now richer and more sophisticated. Our first objective in this paper is to convey our perspective on the evolution and current state of positive accounting theory and to summarize the evidence on systematic empirical regularities in accounting (Section I). The second objective is to evaluate the research methods and the methodology used to document the empirical regularities.

We discuss criticisms of the original papers and of the subsequent positive accounting literature in Section II. While the positive accounting literature has explained some accounting practice, much remains unexplained. Our third objective is to provide our views about future directions for positive accounting literature (Section III). I. Evolution and State of Positive Evolution Accounting Theory Modern positive accounting research began flourishing in the 1960s when Ball and Brown (1968), Beaver (1968), and others introduced empirical finance methods to financial accounting.

The subsequent literature adopted the assumption that accounting numbers supply information for security market investment decisions and used this “information perspective” to investigate the relation between accounting numbers and stock prices. ‘ The “information perspective” has taught us much about the market’s use of accounting numbers. But, except for the choice of inventory methods, the “information perspective” has not provided hypotheses to predict and explain accounting choices.

The “information perspective” has not provided hypotheses to explain why entire industries switch from accelerated to straight-line depreciation without changing their tax depreciation methods. An important reason that the information perspective failed to generate hypotheses explaining and predicting accounting choice is that in the finance theory underlying the empirical studies, accounting choice per se could not affect firm value. Information is costless and there are no transaction costs in the Modigliani and Miller (1958) and capital asset pricing model frameworks.

Hence, ‘ The “information perspective” views accounting data (usually earnings, dividends, and cash flows) as providing information on inputs to valuation models (e. g. , discounted cash flows) and tests for associations between accounting disclosures and stock prices or returns. In the contracting approach adopted in the literature and discussed in this paper, accounting methods are primarily determined by the use of accounting numbers in contracts between parties to the firm.

Under this approach accounting disclosures directly affect parties’ (including stockholders’) contractual claims and, hence, the values of those claims (including stock prices). To the extent accounting disclosures are correlated with attributes investors use in valuing securities, these disclosures contain information and affect stock prices. Thus, under both an “information perspective” and a “contracting perspective,” accounting disclosures have the potential to alter securities prices (Holthausen forthcoming). Watts and Zimmerman-Positive Accounting Theory 33 if accounting methods do not affect taxes they do not affect firm value. In that situation there is no basis for predicting and explaining accounting choice. Accounting is irrelevant. To predict and explain accounting choice accounting researchers had to introduce information and/or transactions costs. The initial empirical studies in conaccounting choice used positive agency costs of debt and compensation tracts and positive information and lobbying costs in the political process to generate value effects for and, hence, hypotheses about accounting choice.

Finance researchers had introduced costs of debt that increase with the debt/equity ratio (Jensen and Meckling 1976) to explain (in combination with differential taxes) how optimal capital structures could vary across industries. The debt costs first introduced were bankruptcy and agency costs. The agency costs were of particular interest to accountants because accounting appeared to play a role in minimizing them. Debt contracts apparently aimed at reducing dysfunctional behavior use accounting numbers (Smith and Warner 1979; Leftwich 1983).

Accounting researchers recognized the implications for accounting choice and began using the accounting numbers in debt contracts to generate hypotheses about accounting choice (Watts 1977). 2 contracts Accounting numbers also are used in manager’s compensation and it is hypothesized that such use again minimizes agency costs (Smith and Watts 1982). This use of accounting numbers in bonus plans suggested the possibility that accounting choice could affect wealth and so accounting researchers began employing that use to explain accounting choice. Watts and Zimmerman (1978) is an early example of this approach.

Borrowing from the industrial organization literature in economics (Stigler 1971; Peltzman 1976) which assumes positive information costs and lobbying costs, accounting researchers postulated that the political process generated costs for firms. These political costs are a function of reported profits. Thus, incentives are created to manage reported accounting numbers. Information and lobbying costs are part of the costs of “contracting” in the political process. The extent and form of the wealth transfers created by the political process (such as the tax code) are affected by these contracting costs.

While the early literature concentrated on using debt and compensation contracts and the political process to explain and predict accounting choice, the theory underlying the empirical work was more general and had its foundation in an economic literature on the theory of the firm. Since the 1970s, economists have strived to develop a theory of the firm by attempting to explain the organizational structure of the firm (e. g. , choice of corporate form, structure of The centralization-decentralization). ompensation, contracts, management underlying notion (Alchian 1950) is that competition among different forms of institutions leads to the survival of those forms most cost-effective in supplying goods and services. Productive activity can occur via the marketplace or by the inclusion of several activities within a firm (Coase 1937; Alchian and Demsetz 1972). In the marketplace, direction of productive activity and cooperation is by 2 Prior to that time other studies investigate accounting choice without explicit recognition of contracting effects (e. g. , Gordon 1964; Gordon et al. 1966; Sorter et al. 1966; Gagnon 1967). 34 The AccountingReview,January 1990 market prices; within the firm alternative mechanisms such as standard costs are used (Ball 1989). Which productive activities are carried out by markets and which by firms depends on which arrangement is cost effective. 3 In competition among firms, those that organize themselves to minimize contracting costs are more likely to survive (Fama and Jensen 1983a, 1983b). It was a short step to suggest that accounting methods affect the firm’s organizational costs and so the accounting methods that survive are the result of a similar economic equilibrium (Watts 1974, 1977). Accounting researchers have recently returned to using that notion of an efficient set of accounting methods to explain accounting choice (Zimmer 1986). As noted above, the agency costs associated with debt and management contracts and the agency, information, and other contracting compensation costs associated with the political process provided the hypotheses tested in the early empirical accounting choice studies (bonus plan, debt/equity, and political cost hypotheses). However, the more general approach suggested agency and other costs associated with other contracts (e. g. , sales contracts) could lso affect accounting choice. 5 This potential for many contracts to play a role in explaining organizational choice (including accounting choice) and the fact that agency costs used to explain the contracts often arise in contractual scenarios that differ from those of the standard agency problem led researchers to start to use the term “contracting costs” instead of agency costs (Klein 1983; Smith 1980). The concept of contracting costs and the notion of accounting methods as part of efficient organizational technology play key roles in contemporaneous positive accounting theory. Contemporaneous Positive Accounting Theory

Contracting costs arise in (1) market transactions (e. g. , selling new debt or equity requires legal fees and underwriting costs), (2) transactions internal to the firm (e. g. , a cost-based transfer price scheme is costly to maintain and can produce dysfunctional decisions), and (3) transactions in the political process (e. g. , securing government contracts or avoiding government regulation requires lobbying costs). Contracting costs consist of transaction costs (e. g. , brokerage I Coase (1937) suggests that economies of scale in long-term contracting are what cause activity to be organized in firms.

Alchian and Demsetz (1972) point out that those economies are not sufficient since market arrangements could achieve the same economies (e. g. , contracting consultants). What is necessary is some unique advantage of firm organization over market arrangements. Alchian and Demsetz suggest it is the advantage firms have in metering inputs to team production that generates firms. Monitors meter individual inputs and the monitors’ incentive problem is solved by giving them the residual claim to the firm (hence, the firm structure). Klein et al. (1978) suggest firms emerge to solve post contractual opportunism associated with specialized assets.

Meckling and Jensen (1986) suggest that firms have an advantage in generating information by aggregating data and using that information. Difficulties in capturing the information’s benefits in the market result in the firm being the optimal form of organization. 4Watts adopted such a view in “Accounting Objectives” which he presented to the Annual Congress of the N. S. W. branch of the Institute of Chartered Accountants in Australia in 1974. The paper was later substantially revised given Jensen and Meckling (1 976) andjoint work with Zimmerman and published in Watts (1977). The influence of sales contracts on accounting choice is considered by Watts and Zimmerman (1986, 207) and by Zimmer (1986) and joint venture contracts by Zimmer (1986). Further, Ball (1989) suggests intrafirm transactions affect internal accounting choice (e. g. , the basis for transfer prices). Watts and Zimmerman-Positive Accounting Theory 135 fees), agency costs (e. g. , monitoring costs, bonding costs, and the residual loss from dysfunctional decisions), information costs (e. g. , the costs of becoming informed), renegotiation costs (e. g. the costs of rewriting existing contracts because the extant contract is made obsolete by some unforeseen event), and bankruptcy costs (e. g. , the legal costs of bankruptcy and the costs of dysfunctional decisions). Throughout this paper, we use the term “contracting costs” to incorporate this wide variety of costs. The term “contracting parties” is meant to include all parties to the firm including “internal” employees and managers and “external” parties, such as suppliers, claim holders, and customers. 6 The existence of contracting costs is crucial to models of both the organization of the firm and accounting choice.

Meckling and Jensen (1986) suggest that within the firm the lack of a market price is replaced by systems for allocating decisions among managers, and measuring, rewarding, and punishing managerial performance. Accounting plays a role in these systems and so appears to be part of the firm’s efficient contracting technology. Trying to predict and explain the organization of the firm with zero contracting costs is pointless (Coase 1937; Ball 1989). How the firm is organized, its financial policy, and its accounting methods, are as much a part of the technology used to produce the firm’s product as are its production methods.

Hence, modelling accounting choice while assuming zero contracting costs is not productive. The extent to which accounting choice affects the contracting parties’ wealth depends on the relative magnitudes of the contracting costs. For example, assume accounting-based debt agreements have higher renegotiation costs than bonus plans. Then, mandatory changes in accounting proceaccounting-based dures by the FASB impose greater relative costs on firms with debt agreements than on firms with bonus plans, ceteris paribus.

And, firms with debt agreements will conduct more lobbying and undertake more (costly) accounting, financing, and production changes to undo the effects of the mandatory change than firms with only bonus plans. Thus, developing a positive theory of accounting choice requires an understanding of the relative magnitudes of the various types of contracting costs. Contracts that use accounting numbers are not effective in aligning managers’ and contracting parties’ interests if managers have complete discretion over the reported accounting numbers.

If managers know (or can determine) which accounting methods best motivate subordinates, then the contracting parties want managers to have some discretion over the accounting numbers. Hence, we expect some restrictions on managers’ discretion over accounting numbers, but some discretion will remain. When managers exercise this discretion it can be because (1) the exercised discretion increases the wealth of all contracting parties, or (2) the exercised discretion makes the manager better off at the expense of some other contracting party or parties.

If managers elect to exercise discretion to their advantage ex post, and the discretion has wealth redistributive effects among the contracting parties, then we say the managers acted “opportunistically. ” 6 See Watts (1974) for an earlier and Ball (1989) for a later discussion than capital suppliers and managers. of contracting parties other 136 The Accounting Review, January 1990 Ex ante, the set of accounting choices restricted by the contracting parties is determined by “efficiency” reasons (to maximize firm value). One cost of allowing managers more rather than less discretion is the ncreased likelihood of some ex post managerial “opportunism” (i. e. , wealth transfers to managers) via accounting procedures. However, ex ante the contracting parties expect some redistributive effects and reduce the price they pay for their claims. Ex post, wealth is redistributed by managerial opportunism, but ex ante some redistribution was expected and the parties price protected themselves. Price protection does not eliminate the incentive to act opportunistically nor does price protection eliminate the dead weight costs of managers taking opportunistic actions.

The extent to which contracts can be written ex ante to preclude such ex post behavior that causes dead weight costs increases the chance the firm will survive in a competitive environment (Klein 1983, fn. 2). The set of accounting procedures within which managers have discretion is called the “accepted set. ” It is voluntarily determined by the contracting parties. Managerial discretion over accounting method choice (i. e. , the “accepted set” ) is predicted to vary across firms with the variation in the costs and benefits of restrictions.

These restrictions produce the “best” or “accepted” accounting principles even without mandated accounting standards by government. The restrictions are enforced by external auditors. Reacting to the incentive of managers to the accepted set includes discretion opportunistically, exercise accounting “conservative” (e. g. , lower of cost or market) and “objective” (e. g. , verifiable) accounting procedures (Watts and Zimmerman 1986, 205-206). Figure 1 represents the concept of the “accepted set” of accounting methods as a Venn diagram. A l denotes the accepted set of methods for firm 1.

Ex ante, the accepted set is determined jointly by the contracting parties to maximize the value of the firm (e. g. , set A 1 vs. A 2 in Fig. 1). Managers have discretion to choose any method within the accepted set (e. g. , Xl). Also, managers in firm 2 are constrained ex ante to the set A2 and choose X2 ex post. For example, within the accepted set of procedures used for bonus plans managers might select the method that maximizes their utility, even if it comes at another contracting party’s expense. Managers’ ex post choice can either increase the wealth of all contracting parties or redistribute wealth among the parties.

Empirically, it is difficult to separate ex ante from ex post. Contracts are continually being written. , rewritten, and revised. Variations across sets of accepted accounting procedures (e. g. , Al and A2 in Fig. 1) explain some cross-sectional variation in accounting choice (e. g. , managers in firm 2 cannot choose method Xl). For example, Zimmer (1986) argues Australian real estate development firms are restricted by accepted practice from capitalizing interest except for cost plus contracts that allow interest as a cost.

His evidence is consistent with that hypothesis. choice studies assume managers choose accounting Most accounting methods to transfer wealth to themselves at the expense of another party to the firm because they can take the firm’s observed contracts as given and then determine managers’ incentives for accounting choice. Some research studies assume accounting methods are chosen for efficiency reasons (i. e. , they increase the pie available being shared among all parties to the firm (Watts 1974, 1977; Leftwich Watts and Zimmerman-Positive

Accounting Theory 137 Figure 1 Relation Between the Accepted Set of Accounting Methods and the Choice of Method from within the Accepted Set All Feasible Accounting Methods Al X2~~~~ Al A2 X1 X2 denotes denotes denotes denotes the the the the set of accepted methods for firm l set of accepted methods for firm 2 choice of method from within the accepted set by firm 1 choice of method from within the accepted set by firm 2 et al. 1981; Zimmer 1986; Whittred 1987; Ball 1989; Malmquist forthcoming; Mian and Smith forthcoming).

However, no study to date has explained both the ex ante choice of the accepted set and the ex post choice of accounting method from within the accepted set. Most studies that assume opportunistic choice of accounting methods do not control for the fact that managers in different firms likely are choosing accounting methods from different constrained accepted sets. The accepted set of accounting methods is one part of the firm’s implicit and explicit contracts including the firm’s capital structure, compensation plans, and ownership structure. All the contracting provisions (including the accounting policies) are endogenous.

Capital structure choice is related to compensation policy and to accounting policy. But, the relation is not necessarily causal. Capital structure changes do not cause changes in the accepted set of accounting methods. Rather, some exogenous event, such as a new invention or government deregulation occurs and this causes changes in the contracting variables including accounting methods (Ball 1972; Smith and Watts 1986). 138 Evidence on the Theory The AccountingReview,January 1990 Two types of tests of the theory have been conducted: stock price tests and accounting choice tests.

The stock price tests have been reviewed extensively elsewhere (Foster 1980; Ricks 1982; Holthausen and Leftwich 1983; Lev and Ohlson 1982; Watts and Zimmerman 1986; Bernard 1989). Stock price tests of the theory reveal some price reactions to mandatory accounting changes, especially involving oil and gas accounting (Lys 1984). 7 Stock price studies are probably relatively weak tests of the theory (Watts and Zimmerman 1986). The more promising ones are accounting choice studies. Most accounting choice studies attempt to explain the choice of a single accounting method (e. g. the choice of depreciation) instead of the choice of combinations of accounting methods. Focusing on a single accounting method reduces the power of the tests since managers are concerned with how the combination of methods affects earnings instead of the effect on just one particular accounting method (Zmijewski and Hagerman 1981). Some studies seek to explain accounting accruals (the difference between operating cash flows and earnings). Accounting accruals aggregate into a single measure the net effect of all accounting choices (Healy 1985; DeAngelo 1986, 1988a; Liberty and Zimmerman 1986).

But use of accruals as a summary measure of accounting choice suffers from a lack of control of what accruals would be without managerial accounting discretion. Most accounting choice studies use combinations of three sets of variables: variables representing the manager’s incentives to choose accounting methods under bonus plans, debt contracts, and the political process. Bonus plan and debt contract variables are used because they’re observable. The three particular hypotheses most frequently tested are the bonus plan hypothesis, the debt/ equity hypothesis, and the political cost hypothesis.

The literature has tended to The state each of these hypotheses as managers behaving opportunistically. are more likely bonus plan hypothesis is that managers of firms with bonus plans to use accounting methods that increase current period reported income. Such selection will presumably increase the present value of bonuses if the compensation committee of the board of directors does not adjust for the method chosen. The choice studies to date find results generally consistent with the bonus plan hypothesis (Watts and Zimmerman 1986, chap. 11; Christie forthcoming). Using Lys’ own calculations, Frost and Bernard (1989, 20) and Bernard (1989, 14) conclude Lys’ evidence is inconsistent with a link between stock price reactions to mandated oil and gas accounting and the violation of debt covenants. However, that conclusion is unwarranted. Lys estimates the average cost of violations as 2. 5 percent of the stock value, the same order of magnitude as the stock price reactions observed. Frost and Bernard argue that given an average cost of violation of 2. 5 percent, the average stock price reaction should be much less since according to Foster (1980) very few firms have a debt covenant violation as result of the mandated accounting change. There are at least three problems with the Frost and Bernard argument. First, the Lys point estimates are likely to have large standard errors. Second, to obtain an estimate of the stock price reaction, the estimated cost of a violation has to be weighted not by the relative frequency of violation but by the change in the likelihood of violation. While few firms violated covenants, many firms’ probability of violation likely increased substantially. Third, Malmquist (forthcoming) suggests Foster’s description of oil and gas firms’ covenants is incorrect.

Frost and Bernard (1989) also use their own empirical study’s results to argue that there is no link between the stock price reaction and debt covenants. Because of selection biases, however, their study provides little evidence on the issue (Begley forthcoming). Watts and Zimmerman-Positive Accounting Theory 139 The early tests of the bonus hypothesis are not very powerful tests of the theory because they rely on simplifications of the theory that are not appropriate in many cases. For example, a bonus plan does not always give managers incentives to increase earnings.

If, in the absence of accounting changes, earnings are below the minimum level required for payment of a bonus, managers have incentive to reduce earnings this year because no bonuses are likely paid. Taking such an “earnings bath” increases expected profits and bonuses in future years. By using bonus plan details to identify situations where managers are expected to reduce earnings, Healy’s (1985) tests encompass more kinds of manipulation. His results are consistent with managers manipulating net accruals to affect their bonuses.

The debt/equity hypothesis predicts the higher the firm’s debt/equity ratio, the more likely managers use accounting methods that increase income. The higher the debt/equity ratio, the closer (i. e. , “tighter”) the firm is to the constraints in the debt covenants (Kalay 1982). The tighter the covenant constraint, the greater the probability of a covenant violation and of incurring costs from technical default. Managers exercising discretion by choosing income increasing accounting methods relax debt constraints and reduce the costs of technical default. The evidence is generally consistent with the debt/equity hypothesis. The higher firms’ debt/equity ratios, the more likely managers choose income increasing methods. Press and Weintrop (forthcoming) and Duke and Hunt (forthcoming) find that debt/equity ratios are correlated with closeness to bond covenants as assumed in the debt/equity hypothesis. 9 Some studies, however, have avoided using the debt/equity ratio as a proxy variable for closeness to the covenant constraint by using more direct tests. For example, Bowen et al. (1981) examine whether accounting choice varies with tightness of the dividend constraint as specified in the debt covenant and measured by “unrestricted retained earnings. The association between leverage and accounting method choice is an empirical regularity unknown prior to the positive accounting studies. The political cost hypothesis predicts that large firms rather than small firms are more likely to use accounting choices that reduce reported profits. Size is a proxy variable for political attention. Underlying this hypothesis is the assumption that it is costly for individuals to become informed about whether accounting profits really represent monopoly profits and to “contract” with others in the political process to enact laws and regulations that enhance their welfare.

Thus, rational individuals are less than fully informed. The political process is no different from the market process in that respect. Given the cost of information and monitoring, managers have incentive to exercise discretion over accounting profits and the parties in the political process settle for a rational amount of ex post opportunism. of no association between 8 Holthausen (1981) and Healy (1985) fail to reject the null hypothesis leverage and accounting method choice (see Christie forthcoming, table 1). etween how close the firm is to a given covenant con9 Researchers are beginning to distinguish straint versus the existence of the covenant. For example, Press and Weintrop (forthcoming) find the existence of a covenant has additional explanatory power in a model predicting accounting choice after including a leverage variable. 140 The Accounting Review, January 1990 The evidence is consistent with the political cost hypothesis. However, the result only appears to hold for the largest firms (Zmijewski and Hagerman 1981) and is driven by the oil and gas industry (Zimmerman 1983).

Difficulties with using firm size to proxy for political costs, including the likelihood that it can proxy for many other effects, such as industry membership, are discussed in Ball and Foster (1982). The interesting finding is the consistency of the sign of the relation between size and accounting choice across a variety of studies. The largest firms tend to use income decreasing accounting methods. Presently, there is no alternative theory for the empirical regularity between firm size and accounting choice other than the political cost hypothesis.

Bonus plan, debt contract, and political process variables other than bonus plan existence, leverage, and size have also been found to be associated with accounting choice. Christie (forthcoming) aggregates test statistics across the various studies and concludes “. . . six variables common to more than one study have explanatory power. These variables are managerial compensation, leverage, size, risk, and interest coverage and dividend constraints. Another conclusion is that the posterior probability that the theory taken as a whole has explanatory power is close to one. While bonus, debt, and political process variables tend to be statistically significant (p-values smaller than . 10), in many studies the explanatory power (RI ) of the models is low. In Zmijewski and Hagerman (1981), the model of crosssectional choice of accounting methods is not significantly better than picking although Press and Weintrop (forthcoming) the most common combination, achieve slightly improved explanatory power. The alternative predictive model is that each firm uses the most common combination of accounting methods, a model with little explanatory appeal.

The alternative model begs the question of what determines the majority accounting choice. Many accounting teachers would be uncomfortable with the explanation that managers choose their accounting procedures based on what most other firms are doing. The real issue is the lack of an alternative model with greater explanatory power, not the low explanatory power of the extant theory. Several problems with the existing research methods contribute to the low explanatory power. These are discussed next. II. Criticisms of Positive Accounting Research Table 1 lists most of the published papers with critical comments on our 1978 and 1979 papers.

The second and third columns list the number of explicit references made by the authors to our 1978 and 1979 papers. These columns indicate which of the two papers is the primary focus of the article. The fourth colb umn lists the general topic of the paper and the fifth column lists the major criticisms raised in the paper. The criticisms in Table 1 can be dichotomized into two mutually exclusive sets: those concerning research methods (including the inferences drawn) and of science). For (including the philosophy those concerning methodology example, Ball and Foster (1982), Holthausen and Leftwich (1983), and McKee et

Watts and Zimmerman-Positive Accounting Theory 141 – -~~~~~~~~~ 0 4a 0 0 o ~~~~~~~~~~ 0~~~~~ 04 . 4~~a) CU~~~~~-0C C. ;UC;+ . ,z Q- 0 0 a 0 . Q – ~ ~ ~ ~ ~-8C 0O . ~~~~~1 ;gt; Sj V. 0 0C$ . J O 0 04 00 0000 -~~~ .~~~~~~4 ~~~~ ~o 44 4J*, 0 0 4 x1 -4 94 0. cr 0 – I” C 0)~~~~~~~~~~~~ C. ;. 142 The Accounting Review, January 1990 0i C. ) ‘0 CZ U) 9 CZ V W 0 >t ) O O U) 0 04~~~~~ 0 I” . C’jU -4jX O ~~~~~~~m4 ~0-5 NN 0 o1 0 0 ~~~~~~0 ~ ~ ~ ~ 0)~~~~~~C 0- 0 ~~~~~~~0) 00~~~~~~~~~~~~U Watts and Zimmerman-Positive Accounting Theory 143 al. (1984)10 discuss research methods problems and not philosophy of science issues.

The remaining authors concentrate on philosophy of science issues to the near exclusion of problems with research methods. Except for Holthausen and Leftwich (1983), all the reviews of positive accounting ignore the accumulating body of evidence consistent with the theory. For example, Hines (1988) cites McKee et al. (1984) as contradictory evidence to Watts and Zimmerman (1978). Yet, she ignores 21 studies reviewed in Watts and Zimmerman (1986, chaps. 11, 12) and Christie (forthcoming) that present evidence generally consistent with the theory.

The research method issues are important and future research must attempt to address them. However, it is unlikely that the positive accounting literature or any other empirical literature will ever totally eliminate such issues. We do not agree with many of the philosophy of science issues raised and seek to eliminate they reflect. Research method issues, some raised the common misconceptions some by us, are discussed first in this section and philosophy of by others and science issues are discussed second. Research Method Issues The first research method issue involves the tests’ lack of power.

The second issue involves the possibility that the results obtained in the positive accounting literature are due to unrecognized alternative hypotheses, not the stated hypotheses. Reductions in the tests’ power. Tests of the theory lack power for several reasons: problems with model specification, problems specifying the left-handside and right-hand-side variables, and omitted variables. Each of these are discussed next. Model specification. All the studies to date have assumed accounting choice results either from efficiency reasons or managerial opportunism. This produces two model specification errors.

First, in probit type regressions where the choice of accounting method depends on the effect of the choice on the manager’s wealth, the right-hand-side or explanatory variables reflect the wealth effects of the choice via compensation plans, debt agreements, and the political process. Implicitly researchers are holding constant the firm’s investment opportunity set and contracts and interpret the compensation plan variable as managerial opportunism. But, the debt and political variables can represent both efficiency and opportunism. Thus, the model is misspecified. The second specification error results from ignoring the nteraction effects among the right-hand-side variables. Higher earnings impose political costs and so reduce the size of the pie for the contracting parties and at the same time increase the manager’s bonus compensation. The manager’s increased share of the smaller pie might be larger than a smaller share of the larger pie. The bonus plan and political process effects inter10 McKee et al. (1984) discuss problems of the tests in Watts and Zimmerman (1978), extend the tests to another sample of firms, and offer some statistical refinements. The only satistically significant explanatory variable in our 1978 paper was firm size. McKee et al. ind that their refined measure of firm size, (SALES/MAXSALES)DTREND, is statistically significant in both our sample and their sample and remains statistically significant after various refinements are made. They do not discuss the importance of this finding. 144 The AccountingReview,January 1990 act. However, in the empirical models the right-hand-side variables are treated as additive and interaction effects are ignored. Solving these two specification problems requires researchers to specify the intertemporal interaction between opportunism (including managerial reputation incentives) and efficiency effects (see Christie 1987).

Left-hand-side variable. Problems specifying the accounting choice variable reduce the power of the tests. One such problem mentioned earlier is the use of single method choices as the left-hand-side variable. Zmijewski and Hagerman (1981) and Press and Weintrop (forthcoming) use sets of accounting methods and still achieve relatively low explanatory power. However, ranking the effects of various portfolios of accounting methods on earnings requires assumptions about the relative effects on earnings of the various accounting choices (e. g. , the effect of depreciation choice vs. nventory choice). These assumptions induce error in the left-hand-side variable. Healy (1985) tries to overcome this problem by using net accruals as his left-hand-side variable. But, the variable “net accruals” is a noisy measure of the net accruals manipulated by managers. Some accounting decisions that affect accruals have been made earlier and are probably beyond the manager’s discretion at the time of the measurement. Ideally, net accruals should be measured relative to what they would be without manipulation, so these variations are excluded from the left-hand-side variable.

This requires a model of accruals that currently does not exist (Moyer 1988; McNichols and Wilson 1988; DeAngelo 1988b). Right-hand-side variables. Some variables in accounting choice studies are mismeasured. For example, both the closeness to the covenant (i. e. , the difference between the number specified in the covenant and the actual number) and the existence of the covenant are likely important determinants of accounting choice. But the debt/equity ratio by itself is an imprecise measure of both closeness to the constraint and the existence of a constraint.

Also, the use of a zero-one variable to measure a bonus plan effect is simplistic. Ball and Foster (1982, 184) point out that other components of pay, such as salary, can depend on accounting earnings without a formal compensation plan and that even with a formal accounting-based plan the outside directors can adjust the incentive pay for accounting changes. However, finding an association between an indicator variable representing a bonus plan and choice of accounting methods is informative and suggests that further research with more refined measures based on the bonus plans’ details will yield stronger results than the zero-one variable.

Also, more direct measures of political sensitivity than firm size (Wong 1988; Jones 1988; Sutton 1988) provide more powerful tests of the political cost hypothesis. Omitted variables. There are three different omitted variable problems in the current literature: omitting standard accounting-based contracts, omitting less standard contracts, and omitting variables representing the accepted set. First, contracting cost variables for standard contracts, such as bonus plans occasionally are omitted because such variables are costly to collect.

For example, Daley and Vigeland (1983) omit a variable representing accounting-based management compensation plans from their regression. Because leverage, compensation contracts, and accounting policy are part of the firm’s efficient contracting technology, these variables covary and also vary with firm size. Omitting Watts and Zimmerman-Positive Accounting Theory 145 a right-hand-side variable correlated with included variables causes the existing right-hand-side variables to become surrogates for the omitted variables.

This produces biased coefficients of the estimated right-hand-side variables and hampers their interpretation. A second omitted variables problem is that to a large degree, the literature to date focuses only on debt and compensation contracts. Other contracts influence choice of accounting methods, but these are omitted in most management’s tests. For example, the existence of a bonus plan is likely correlated with other organizational devices such as stock option plans. These other organizational structures might be driving the accounting choice rather than bonus plans (Ball and Foster 1982, 185).

And, it is incorrect to ascribe all the explanatory effect of the bonus plan indicator variable results to the bonus plan. Corporate control issues also are often omitted as explanatory variables in seeking to explain accounting choices. DeAngelo (1988a) finds that net accruals are more positive (i. e. , higher reported earnings) during proxy fights. Zimmerman (1979) and Ball (1989) argue that accounting numbers are part of the internal control process and, thus, affect manager’s choice of accounting methods (e. g. , cost allocations).

Ignoring these, other less frequently researched informal contracts can produce biased coefficients. Third, as discussed under specification problems above, the left-hand-side variable in most studies is the manager’s choice of accounting methods. Even without a government regulatory defined set of accounting methods, this choice is made from within the “accepted set of methods” (see Fig. 1). 1″ Yet, most studies do not control for differences across firms’ accepted sets. Such control requires a theory of how the sets of accepted accounting methods vary and such a theory does not exist.

Failure to control for differences in accepted sets induces another correlated omitted variables problem in the tests. The severity of this correlated omitted variables (and model specification) problem is likely to be larger in studies in which the sampled firms are drawn from several industries than in studies where the sampled firms are drawn from the same industry. Alternative hypotheses can explain the bonus, Alternative hypotheses. debt/equity, and size results found in the positive accounting literature.

Several scenarios illustrate how this problem might arise: 1. If the accounting system is part of the firm’s efficient set of implicit and explicit contracts, accounting choice is endogenous. Contracting, investment, and production decisions are determined jointly. The type of contracts used (including the accounting methods) depends on the firm’s investment opportunity set. Hence, the firm’s investment opportunity set (e. g. , whether it includes growth options or not) is correlated with the firm’s financial, dividend, compensation, and accounting policies.

Smith correlations among and Watts (1986) find significant cross-sectional ” Mian and Smith (forthcoming) find that accounting policy decisions regarding consolidations vary by type of organization structure. Consumer finance subsidiaries are more prevalent where the parent is in the financial services industry and choice of consolidation is more homogeneous within like between the organization structures than in dissimilar structures. Also, operating interdependencies parent and subsidiary drive some accounting choices. 146

The Accounting Review, January 1990 firms’ investment opportunity sets, financial policies, dividend policies, and compensation policies. The documented correlations between debt/ equity and accounting choice and between bonus plans and accounting choice could be due to the correlation between financial and compensation policies and the optimal set of accounting procedures for contracting. Most researchers, however, interpret these associations as resulting from opportunistic actions by managers and have not considered efficiencybased hypotheses. 2.

Accounting choice also is endogenous in the political process. The potential costs of a proposed accounting standard affect the standard before it is policies released. The correlation between financial and compensation policy is likely affected by the firm’s tax accounting and accounting policies. While some financial accounting method choices do not affect taxes, reducing bookkeeping costs by keeping one set of books and the possibility that tax audits or future taxes might be levied using reported income induce a relation between financial accounting and tax account- ng methods. 12 One cannot test claims that variables like debt/equity and size are surrogates for alternative explanations until those alternatives are identified and the relation specified. Given the investment opportunity set and taxes are identified as possible explanatory variables, future research can investigate their implications as to those currently advanced. For example, changing alternative hypotheses accounting methods can result from a change in the firm’s investment opportunity set causing the efficient contracts and accounting methods to change.

Or, some exogenous event occurs (such as reduced demand for the firm’s products) and managers take opportunistic actions to undo the adverse compensation and debt contract effects of the exogenous event. Accounting changes likely are due to both efficiency reasons and managerial opportunism. Probing the relative importance of efficiency and opportunism for accounting method changes requires more refined theories and more linkage between the theory and the tests. Philosophy of Science Issues Positive theories are value-laden. Tinker et al. 1982, 167) argue that all research is value-laden and not socially neutral. Specifically, “Realism, operating in the clothes of positive theory, claims theoretical supremacy because it is born of fact, not values” (p. 172). We concede the importance of values in determining research; both the researcher’s and user’s preferences affect the process. Competition among theories to meet users’ demands constrains the extent to which researcher values influence research design. Positive theories are “If . . .. then… .” propositions that are both predictive and explanatory.

Researchers choose the topics to investigate, the methods to use, and the assumptions to make. Researchers’ preferences and expected payoffs (publications and citations) In this sense, all reaffect their choice of topics, methods, and assumptions. 12 The Corporate Alternative Minimum Tax under the Tax Reform Act of 1986 requires a portion of reported income be in the tax base. This act increases the tax incentives on financial reporting. Research to date has not documented the effect of 1986 tax reform on financial reporting incentives. Watts and Zimmerman-Positive Accounting Theory 147 earch, including positive research is “value-laden. ” The usefulness of positive theories depends on their predictive and explanatory power and on the user’s preferences or objective function. To the extent that the researcher’s values interfere with the theory’s ability to predict and explain, the theory’s usefulness is reduced. theory. instead of accounting Approach is a “sociology of accounting” Christenson (1983, 5) writes, “The program of the Rochester School is concerned with describing, predicting, and explaining the behavior of accountants and managers, not that of accounting entities. His definition of an “accounting entity” is “A business enterprise or other economic unit, or any subdivision thereof for which a system of accounts is maintained” (Kohler 1975, 14). Christenson (1983, 6) supports his criticism with an analogy from the physical sciences, “Chemical theory consists of propositions about the behavior of chemical entities (molecules and atoms) not about the behavior of chemists. ” In chemistry, chemical reactions exist without chemists and one can study reactions without studying chemists.

But, there would be no accounting without accountants, managers, or preparers of the numbers; there would be no numbers or systems to investigate because people “maintain” the system (Lavoie 1989). Analogously, there would be no study of political science if politicians and voters were ignored. The study of accounting (or political science) is a social science (Christenson 1983, fn. 5). An accounting theory that seeks to explain and predict accounting cannot divorce accounting research from the study of people. The contracting approach to studying accounting requires esearchers to understand the incentives of the contracting parties. Inappropriate methods are usedfor constructing explanatory theories. We apply traditional, generally accepted research methods and methodology from accounting, finance, and economics. Christenson (1983, 6) states, “The Rochester School has drawn its concept of ‘positive theory’ from that guru of the Chicago School of Economics, Milton Friedman. “’13 Whittington (1987, 331) states, “. . . Watts and Zimmerman are not unique in owing intellectual alleThe majority of North American empirical acgiance to the Chicago view…. ounting researchers would fall into this category, and their collective achievements are formidable. ” The economic approach we and many others use applies a simple proposition: To predict and explain individual behavior, people (including accountants, regulators, and researchers) consider the private costs and benefits (broadly defined) of an action and choose the action if the benefits exceed the costs. This research methodology may be fundamentally flawed in ways economics-based we do not now understand. But, accounting research using this methodology has produced useful predictions of how the world works (e. g. association between earnings and stock prices, random walk model of earnings, contracting and size variables associated with accounting choice). A methodology that yields useful results should not be abandoned purely because it may not predict all human 1″Christenson is referring to Milton Friedman’s views on scientific methodology as expounded in Friedman (1953). In our opinion, Friedman places too much emphasis on prediction vis-a-vis explanation. 148 The Accounting Review, January 1990 behavior. Do we discard something that works in some situations because it may Despite what the critics think methodology not work in every circumstance? hat survive are the ones that produce useful should be, the methodologies theories. Competition in the marketplace of ideas will produce future research that uncover the errors of our present ways. Time will tell whether our approach is inappropriate. Choice of the term “Positive Accounting Theory. ” Positive accounting research existed long before the publication of our 1978 and 1979 papers. Early examples include Gordon (1964), Gordon et al. (1966), and Gagnon (1967). We applied the label “positive” to a set of existing research studies.

The prime reason we attached this adjective in “Towards a Positive Theory of the Determination of Accounting Standards” was to emphasize that accounting theory’s role is to provide explanations and predictions for accounting practice. In Watts and Zimmerman (1986, 2) we state the objective of an accounting theory is to explain and predict accounting practice. Neither prediction nor explanation is preeminent. We adopted the label “positive” from economics where it was used to distinguish research aimed at explanation and prediction from already research whose objective was prescription.

Given the connotation to the term in economics attached we thought it would be useful in accounting from accounting research aimed at understanding distinguishing research directed at generating prescriptions. In the 1960s researchers were still debating various normative theories of accounting (Chambers 1966; Sprouse and Moonitz 1962). Our use of the term “positive” differentiated our and other people’s (positive) research from traditional normative theories by emphasizing the importance of prediction and explanation. It helped place normative theories and their role in a clearer perspective.

Our work was not directly related to the debate over alternative normative theories and we wanted to differentiate our work from that debate. The phrase “positive” created a trademark and like all trademarks it conveys information. “Coke,” “Kodak,” “Levis” convey information. A positive theory differs from a normative theory, though a positive theory can have normative implications once an objective function is specified (Jensen 1983). In retrospect, the term “positive” generated more confusion than we anticipated. For example, some thought we meant logical positivism (Christenson 1983).

We merely intended to distinguish positive propositions from the extant normative propositions in the literature. While the term “positive” avoided debates over normative uses of the work, the term “positive” generated considerable debate over philosophical issues. Despite its problems, we prefer “positive accounting literature” to alternative terms that have arisen, particularly the term “economic consequences literature. ” This latter term suggests accounting standards are decided on some higher basis and that economic consequences are a secondary factor only considered after the initial decision is made on the higher basis. 4 14 Some have suggested the term “contracting theory. ” While descriptive of most of the elements in the existing theory, it seems to preclude noncontractual variables that might be discovered later (e. g.. taxes or information for the capital markets, Holthausen forthcoming). Watts and Zimmerman-Positive Accounting Theory 149 Debate over methodology. Several papers listed in Table 1 involve a debate over what constitutes “proper” methodology (Tinker et al. 1982; Christenson 1983; Lowe et al. 1983; Whittington 1987; Hines 1988). For example, Christenson (1983, 1) concludes, “. . . TIhe standards advocated by the Rochester School for appraisal of their own theories are so weak that those theories fail to satisfy Popper’s (1959) proposal for demarking science from metaphysics. ” Hines (1988) then criticizes Christenson for relying on Popper (1959) which later philosophers of science have questioned. Hines (1988, 658) argues these methodology issues are important and if ignored will “harmfully limit the nature and domain of accounting research. ” The methodology criticisms have failed the market test because they have had little influence on accounting research.

Researchers have not changed their approach. Referees and editors of journals have not asked researchers to alter their methodology based on these published critiques. There are at least three reasons these criticisms have had little effect on published research. First, the criticisms are written in an abstract fashion. Instead of just criticizing extant papers, if the critics would repeat studies without making the alleged errors, then users of the corrected research would demand such procedures be followed in the future. If the alleged errors are important to users, then other esearchers, editors, and referees would adopt the suggestions. Second, critics who place unreasonable demands on studies cause other researchers to disregard their complaints. For example, Hines (1988, 661) argues that Watts and Zimmerman (1978) should have: (1) avoided crude proxies, (2) avoided unrealistic assumptions, (3) investigated the anomalies, (4) clarified their theories, and (5) rigorously tested their theories against competing hypotheses. All these standards are relevant, but if all were applied rigorously to individual papers (especially early papers in an area of thought), no research would be published.

Third, to most researchers, debating methodology is a “no win” situation because each side argues from a different paradigm with different rules and no common ground. Our reason for replying here is that some have mistaken our lack of response as tacit acceptance of the criticisms. III. Summary and Conclusions Our prime objective in this paper is to provide a perspective on our 1978 and 1979 Accounting Review papers. The 1978 paper has proven more important than the “Excuses” paper. Based on citations, the 1978 paper has received over three times as many citations as the 1979 paper (Brown and Gardner 1985,97).

The 1978 paper was a catalyst for research into the choice of accounting methods. Except for generating debates over methodology, the 1979 “Excuses” paper has remained outside the mainstream of accounting research probably because of the more subjective type of evidence necessary to test theories of the effect of accounting research on policy. The debate over methodology has been less useful than the discovery and explanation of empirical regularities. The positive accounting literature has discovered several empirical regularities in accounting choice and provided an explanation for them.

Critics of the 1978 and 1979 papers raise issues involving 150 The Accounting Review, January 1990 research methods and philosophy of science. The methodology we and the subsequent literature use is the methodology of economics, finance, and science generally. This methodology has been successful in accounting and we feel no necessity to apologize for it. Under this methodology, a theory is not discarded merely because of some inconsistent observations. The best theory is determined in a competition to meet the demand from students and practitioners for theories that explain and predict accounting choice.

It is unlikely an accounting or a social science theory with perfect predictions will ever exist. Researchers are influenced by their values. But, to the extent those researchers are competing to meet student and practitioners’ demand for theories, they have incentives to reduce that influence. Further, the careful dichotomy between theory and prescription helps reduce that influence. Lastly, accounting is an activity carried out by people and one cannot generate a theory that predicts and explains by ignoring the incentives of the individuals who accounting phenomena account.

In this final section we summarize the contributions made by this literature, our views on promising research directions, and some conclusions. Positive Accounting Literature Contributions Discovering systematic patterns in accounting choice outlined in the preceding sections and providing specific explanations for the patterns are the literature’s major contributions. However, we believe the literature has made other contributions: it provides an intuitively plausible framework for understanding accounting. A plausible framework is a useful pedagogy for teaching accounting.

The literature also encourages researchers to address accounting issues and emphasizes the central role of contracting costs in accounting theory. The literature explains why accounting is used and provides a framework for predicting accounting choices. Choices are not made in terms of “better measurement” of some accounting construct, such as earnings. Choices are made in terms of individual objectives and the effects of accounting methods on the achievement of those objectives. For example, some accounting instructors teach that certain accounting methods (e. g. , current cost) are better than others (e. . , historical cost). But, no explanation is offered why these “better” measures are not adopted. The positive accounting literature takes as given the proposition that the accepted set maximizes the wealth of the contracting parties and then seeks to understand how wealth is affected by specific accounting methods. The literature’s emphasis on predicting and explaining accounting phenomena encourages research that is relevant to accounting. One of the first questions one pursuing this approach asks of a new model is whether it has any relevance to predicting and explaining accounting practice.

Another contribution of the literature is to highlight the importance of contracting costs (including information, agency, bankruptcy, and lobbying costs). Contracting costs have long been important in economics and date to Coase (1937). Positive accounting research has more recently recognized the importance of contracting costs to explain accounting. In the late 1960s and 1970s, financial economists derived pricing models (capital asset pricing models, option pricing models, arbitrage pricing models). These models were developed under of costless information and such models explain why different assumptions

Watts and Zimmerman-Positive Accounting Theory 151 securities sell for different relative prices. Such models do not explain institutional differences, such as open- and closed-end mutual funds. To explain such of costly information and coninstitutional differences requires assumptions tracting. Likewise, accounting would not exist without contracting costs and so it is difficult to produce a theory that predicts and explains accounting without making assumptions about the relative magnitudes of these costs.

The central role of contracting costs highlighted by positive accounting research makes it difficult to ignore these costs in accounting theories. It directs researchers’ attention to the appropriate issues. Future Research Directions Section II discussed two major research methods issues: the lack of power of the tests and alternative economic explanations for the empirical regularities. The following research suggestions focus on these two issues. We believe these suggestions will be more fruitful in advancing the nderstanding of accounting choice than “merely conducting more studies using existing formulations of the theory and existing ways of measuring variables” (Christie forthcoming) (also see Holthausen and Leftwich 1983, 109-114). First, the single most important task facing positive accounting researchers is improving the linkage between the theory and empirical tests. The theory predicts that the magnitude of debt renegotiation costs will affect managers’ choice of accounting methods and will set an upper bound on the magnitude of the default costs.

To date, researchers have been unable to document the magnitude of the costs imposed by a technical violation of a debt covenant or the magnitude of renegotiation costs (Holthausen 1981; Leftwich 1981; Lys 1984; Leftwich forthcoming). Greater attention has to be placed on developing a unified theory that incorporates both the ex ante efficient restrictions on the managers’ accepted set of accounting methods and the ex post exercise by managers of their discretion to choose accounting methods from within the accepted set.

The empirical tests can no longer assume accounting choice is made for either efficiency or opportunistic reasons. Both must be incorporated into the tests. Also, estimates of the relative magnitudes of the various components of contracting costs can help to further refine the linkage between the theory and tests by identifying those costs most influential in driving accounting choice. Developing and testing alternative hypotheses for the existing empirical regularities also will enhance the linkage between the theory and the tests. Hypotheses can be developed to predict new empirical regularities.

Under the contracting approach, debt and compensation contracts are only some of the contracts that affect firms’ cash flows. Other (explicit and implicit) contracts can be used to develop new predictions (DeAngelo 1988a). Particularly promising is the effect of accounting procedures for internal control on external reporting (Ball 1989). For example, Mian and Smith (forthcoming) find that the prevalence of consolidated reporting of financing subsidiaries depends on the extent to which the subsidiary is interdependent with the parent’s main business.

How the firm is organized internally (e. g. , functionally or by product line), the type of internal compensation systems, and the investment opportunity set are likely associated with the type of internal accounting performance measurement systems. Inter- 152 The Accounting Review, January 1990 nal contracting parties may well turn out to be as important a determinant of external financial reporting as the external contracting parties. Finally, the political process can affect firms’ cash flows other than via the simple political cost hypotheses.

More detailed specification of government regulatory processes that rely on accounting numbers can be used to develop new hypotheses and a tighter linkage between the theory and tests by suggesting more precise proxy variables other than firm size (Sutton 1988; Wong 1988; Jones 1988). Second, when accounting choice is cast as part of the efficient contracting technology, variables often used to explain and predict accounting choice are For example, changes in accounting procedures occur simultaendogenous. eously with changes in the firm’s investment opportunity set, its financial and compensation contracts, its organizational structure, and even in its political environment. Managers choose packages of accounting policy, financial policy, and structure (including performance evaluation and reward sysorganizational tems). Theoretical and empirical models have to be developed to sort out the endogeneity problems among the variables and, thereby, increase the power of the tests.

While this is no easy task, it seems essential to significant advances in both the theories of the firm and of accounting. Accounting numbers are used in different ways across industries. Besides the obvious regulatory uses of accounting numbers in financial institutions and public utilities, differences in industries’ opportunity sets are likely to affect the accepted set of accounting methods. Two types of studies are likely to prove useful and again increase the tests’ power. First, studies investigating differences in investment opportunity sets (e. g. the relative amount growth opportunities to assets in place, Myers 1977), accounting policies, organizational structures, and financial policies across industries are likely to produce information useful for the modelling suggested in the preceding paragraph. Second, intra-industry studies of accounting choice while requiring significant amounts of industry-specific knowledge by the researcher, have the potential of generating useful insights about the magnitude of contracting costs. Third, measurement errors in net accruals can be reduced to increase the tests’ power.

This requires a model of net accruals not subject to managerial accounting discretion (Kaplan 1985; McNichols and Wilson 1988; DeAngelo 1988b; Moyer 1988). Also, replacing the simple indicator variables used to represent a bonus plan or an accounting-based debt covenant with continuous variables that better measure the relative magnitudes of various contracting costs will probably increase the theory’s predictive power. Conclusions While the positive accounting literature has yielded empirical regularities and explanations for these regularities, it is clear there are many research opportunities available beyond those currently exploited.

The tests of the debt, bonus, and political cost hypotheses represent very limited exploration. Incorporating both ex ante contracting efficiency incentives with ex post redistributive effects is likely to prove useful. Likewise, investigating the implications of internal contracts and external contracts other than debt and bonus contracts is likely to be Watts and Zimmerman-Positive Accounting Theory 153 productive. The major breakthroughs are likely to come from viewing accounting as a choice that is endogenous with the choice of organization, contracting, and financial structures.

Such a breakthrough will be difficult to achieve, but important foundations can be laid by stressing the linkage between the theory and the empirical tests and by investigating inter- and intra-industry variations in accounting methods and other organizational choices. References Alchian, A. A. 1950. Uncertainty, evolution and economic theory. Journal of Political Economy. (June): 211-221. , and H. Demsetz. 1972. Production, information costs and economic organization. American Economic Review. (December): 777-795. Ball, R. 1972. Changes in accounting techniques and stock prices. Journal of Accounting Research. Supplement): 1-38. . 1980. Discussion of accounting for research and development costs: The impact of research and development expenditures. Journal of Accounting Research. (Supplement): 27-37. . 1989. Accounting, auditing and the nature of the firm. Working paper, William E. Simon Graduate School of Business Administration, University of Rochester. , and P. Brown. 1968. An empirical evaluation of accounting income numbers. Journal of Accounting Research. (Autumn): 159-178. , and G. Foster. 1982. Corporate financial reporting: A methodological review of empirical research. Journal of Accounting Research. Supplement): 161-234. Beaver, W. 1968. The information content of annual earnings announcements. Journal of Accounting Research. (Supplement): 67-92. Begley, J. 1990. Debt covenants and accounting choice. Journal of Accounting ; Economics. (Forthcoming). Bernard, V. 1989. Capital markets research in accounting during the 1980s: A critical review. Manuscript, University of Michigan. Bowen, R. M. , E. W. Noreen, and J. M. Lacey. 1981. Determinants of the corporate decision to capitalize interest. Journal of Accounting ; Economics. (August): 151-179. Brown, L. D. , and J. C. Gardner. 1985.

Using citation analysis to assess the impact of journals and articles on contemporary accounting research (CAR). Journal of Accounting Research. (Spring): 84-109. Chambers, R. J. 1966. Accounting, evaluation, and economic behavior. Prentice-Hall. Christie, A. A. 1987. On cross-sectional analysis in accounting research. Journal of Accounting ; Economics. (December): 231-258. . 1990. Aggregation of test statistics: An evaluation of the evidence on contracting and size hypotheses. Journal of Accounting ; Economics. (Forthcoming). Christenson, C. 1983. The methodology of positive accounting. The Accounting Review. January): 1-22. Coase, R. H. 1937. The nature of the firm. Economica. (November): 386-405. Daley, L. A. , and R. L. Vigeland. 1983. The effects of debt covenants and political costs on the choice of accounting methods: The case of accounting for R;D costs. Journal of Accounting ; Economics. (December): 195-21 1. DeAngelo, L. E. 1986. Accounting numbers as market valuation substitutes: A study of management buyouts of public stockholders. TheAccounting Review. (July): 400-420. . 1988a. Managerial competition, information costs, and corporate governance: The use of accounting performance measures in proxy contests.

Journal of Accounting ; Economics. (January): 3-36. . 1988b. Discussion of evidence of earnings management from the provision for bad debts. Journal of Accounting Research. (Supplement): 32-40. Duke, J. , and H. Hunt. 1990. An empirical examination of debt covenant restrictions and accounting-related debt proxies. Journal of Accounting ; Economics. (Forthcoming). 154 The Accounting Review, January 1990 Fama, E. F. , and M. C. Jensen. 1983a. Separation of ownership and control. Journal of Law and Economics. (June): 301-325. . 1983b. Agency problems and residual claims. Journal of Law and Eco, and nomics. June): 327-349. Foster, G. 1980. Accounting policy decisions and capital market research. Journal of Accounting ; Economics. (March): 29-62. Friedman, M. [1953] 1966. The methodology ofpositive economics, essays in positive economics. Reprint, Phoenix Books. Frost, C. and V. Bernard. 1989. The role of debt covenants in assessing economic consequences of limiting capitalization of exploration costs. The Accounting Review. (October): 788-808. Gagnon, J. M. 1967. Purchase versus pooling of interest: The search for a predictor. Journal of Accounting Research. (Supplement): 187-204. Gordon, M.

J. 1964. Postulates, principles and research in accounting. The Accounting Review. (April): 251-263. , B. N. Horwitz, and P. T. Meyers. 1966. Accounting measurements and normal growth Eds. R. K. Jaedicke, Y. Ijiri, and of the firm. Research in accounting measurement. 0. Nielsen, 221-231. American Accounting Association. Healy, P. M. 1985. The effect of bonus schemes on accounting decisions. Journal ofAccounting ; Economics. (April): 85- 107. Hines, R. D. 1988. Popper’s methodology of falsificationism and accounting research. The Accounting Review. (October): 657-662. Holthausen, R. W. 1981.

Evidence on the effect of bond covenants and management compensation contracts on the choice of accounting techniques: The case of the depreciation switch-back. Journal of Accounting & Economics. (March): 73-109. .1990. Accounting method choice: Opportunistic behavior, efficient contracting and information perspectives. Journal of Accounting & Economics. (Forthcoming). , and R. W. Leftwich. 1983. The economic consequences of accounting choice: Implications of costly contracting and monitoring. Journal of Accounting & Economics. (August): 77-117. Jensen, M. C. 1983. Organization theory and methodology. The Accounting Review. April): 319-339. , and W. H. Meckling. 1976. Theory of the firm: Managerial behavior, agency costs and ownership structure. Journal of Financial Economics. (October): 305-360. Jones, J. 1988. The effect of foreign trade regulation on accounting choices, and production and investment decisions. Working paper, University of Michigan. conflict and dividend constraints. Journal of Kalay, A. 1982. Stockholder-bondholder Financial Economics. (July): 211-233. Kaplan, R. S. 1985. Comments on Paul Healy: Evidence on the effect of bonus schemes on accounting procedure and accrual decisions. Journal of Accounting & Economics. April): 109-113. Klein, B. 1983. Contracting costs and residual claims: The separation of ownership and control. Journal of Law & Economics. (June): 367-374. , R. Crawford, and A. Alchian. 1978. Vertical integration, appropriable rents, and the competitive contracting process. Journal of Law & Economics. (October): 297-326. Kohler, E. L. 1975. A dictionaryfor accountants. 5th ed. Prentice-Hall. Lavoie, D. 1989. The accounting of interpretations and the interpretation of accounts: The communicative function of “the language of business. ” Methodology and accounting research: Does the past have afuture.

Ed. 0. Johnson, 107-149. Orace Johnson. Leftwich, R. 1981. Evidence of the impact of mandatory changes in accounting principles on corporate loan agreements. Journal of Accounting & Economics. (March): 3-36. . 1983. Accounting information in private markets: Evidence from private lending agreements. The Accounting Review. (January): 23-42. . 1990. Aggregation of test statistics: Statistics vs economics. Journal of Accounting & Economics. (Forthcoming). , R. L. Watts, and J. L. Zimmerman. 1981. Voluntary corporate disclosure: The case of interim reporting. Journal of Accounting Research. Supplement): 50-77. Watts and Zimmerman-Positive Accounting Theory 155 Lev, B. , and J. A. OhIson. 1982. Market-based empirical research in accounting: A review, interpretation, and extension. Journal of Accounting Research. (Supplement): 249322. Liberty, S. E. , and J. L. Zimmerman. 1986. Labor union contract negotiations and accounting choices. The Accounting Review. (October): 692-712. Lowe, E. A. , A. G. Puxty, and R. C. Laughlin. 1983. Simple theories for complex processes: Accounting policy and the market for myopia. Journal ofAccounting and PublicPolicy. (Spring): 19-42. Lys, T. 1984.

Mandated accounting changes and debt covenants: The case of oil and gas accounting. Journal of Accounting & Economics. (April): 39-65. Malmquist, D. 1990. Efficient contracting and the choice of accounting method in the oil and gas industry. Journal of Accounting & Economics. (Forthcoming). McKee, A. J. , Jr. , T. B. Bell, and J. R. Boatsman. 1984. Management preferences over accounting standards: A replication and additional tests. The Accounting Review. (October): 647-659. McNichols, M. , and G. Wilson. 1988. Evidence of earnings management from the provision for bad debts. Journal of Accounting Research. (Supplement): 1-3 1.

Meckling, W. , and M. Jensen. 1986. Knowledge, control and organizational structure. Working paper, University of Rochester. Mian, S. , and C. Smith. 1990. Incentives for unconsolidated financial reporting. Journal of Accounting & Economics. (Forthcoming). Modigliani, F. , and M. H. Miller. 1958. The cost of capital, corporation finance and the theory of investment. American Economic Review. (June): 261-297. Moyer, S. 1988. Accounting choices in commercial banks. Dissertation, University of Rochester. Myers, S. 1977. Determinants of corporate borrowing. Journal of Financial Economics. (November): 147-175. Peltzman, S. 1976.

Toward a more general theory of regulation. Journal of Law and Economics. (August): 211-240. Popper, K. R. [1959] 1965. The logic of scientific discovery. Reprint, Harper & Row. constraints in public and private Press, E. , and J. Weintrop. 1990. Accounting-based debt agreements: Their association with leverage and impact on accounting choice. Journal of Accounting & Economics. (Forthcoming). Ricks, W. 1982. Market assessment of alternative accounting methods: A review of the empirical evidence. Journal of Accounting Literature. (59-102). Smith, C. W. 1980. On the theory of financial contracting: The personal loan market.

Journal of Monetary Economics. (July): 333-357. , and J. B. Warner. 1979. On financial contracting: An analysis of bond covenants. Journal of Financial Economics. (June): 117-161. , and R. Watts. 1982. Incentive and tax effects of U. S. executive compensation plans. Australian Journal of Management. (December): 139-157. . 1986. Investment opportunity set and corporate policy choices. Working , and paper, University of Rochester. Sorter, G. H. , S. W. Becker, T. R. Archibald, and W. H. Beaver. 1966. Accounting and finanempirical findings. Recial measures as indicators of corporate personality-some Eds. R.

K. Jaedicke, Y. Ijiri, and 0. Nielsen, search in accounting measurement. 200-210. American Accounting Association. Sprouse, R. , and M. Moonitz. 1962. A tentative set of broad accounting principles for business enterprises. Accounting Research Study No. 3. American Institute of Certified Public Accountants. Stigler, G. J. 1971. The theory of economic regulation. Bell Journal of Economics and Management Science. (Spring): 3-2 1. Sutton, T. G. 1988. The proposed introduction of current cost accounting in the U. K. : Determinants of corporate preference. Journal of Accounting & Economics. (April): 127149.

Tinker, T. A. M. , B. D. Merino, and M. D. Neimark. 1982. The normative origins of positive 156 The Accounting Review, January 1990 theories: Ideology and accounting thought. Accounting, Organizations and Society 2: 167-200. Watts, R. L. 1974. Accounting objectives. Working paper, University of Rochester. .1977. Corporate financial statements, a product of the market and political processes. Australian Journal of Management. (April): 53-75. , and J. L. Zimmerman. 1978. Towards a positive theory of the determination of accounting standards. The Accounting Review. (January): 112-134. . 1979.

The demand for and supply of accounting theories: The market for , and excuses. The Accounttng Review. (April): 273-305. . 1986. Positive accounting theory. Prentice-Hall. , and Whittington, G. 1987. Positive accounting: A review article. Accounting and Business Research. (Autumn): 327-336. Whittred, G. 1987. The derived demand for consolidated financial reporting. Journal of Accounting & Economics. (December): 259-285. Wong, J. 1988. Economic incentives for the voluntary disclosure of current cost financial statements. Journal of Accounting & Economics. (April): 151-167. Zimmer, I. 1986. Accounting for interest by real estate